Upcoming Events
2010 Fall Publishers Conference
Product mix, customer diversity, staff resources help Foster to grow
David Foster, owner and CEO of Business Valuation Resources in Portland, OR—“a cool little company” of 25 employees that works with the 4,600 or so certified business appraisers—wants to help you reduce your risk and still make money. Foster, who will serve as one of the lead track chairs at Profit Abilities: the 34th Annual SIPA Conference, June 6-8, in Washington, D.C., spoke about risk and new launches as a keynote speaker at the November Marketing Conference. more
Try These 10 Time-tested Renewal Remedies
SEO is a day-to-day undertaking
Search engine optimization, or SEO, has been around almost as long as the Internet, but specialized information publishers, particularly those who come from a print background, often have not been able to take advantage of the constantly changing nature of this vital part of online marketing. More
Learn the elements of good conversion rates
A working knowledge of mathematics has always been key to direct-marketing success - knowing how to calculate response rates, ROI, campaign half-lives and other key metrics is vital to using information from marketing campaigns to make decisions about continuing efforts.
But ... algebra?
Specialized Information Publishers Association helps you launch successful publications - and build a business worth millions
Dear Colleague:
Are you thinking of starting an electronic or print publication-newsletter, online advisory, looseleaf service, directory or interactive database? Or maybe you already have a publication, and you're ready to catapult your operation to new heights.
In any case, I assume you aspire to success . . . and significant wealth.
I'm glad you found SIPA —-the Specialized Information Publishers Association —-and I hope you'll join us.
For 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises.
Over the years, I've come to know hundreds of SIPA publishers personally. A large number have sold their businesses at a tremendous profit and are now retired in luxury. Our established members continue to manage their publishing companies energetically and prosperously. Even most of our newest members display astounding inventiveness and are experiencing rapid growth.
This much I'll tell you: Specialized-information publishing is an exciting business. And it can be extremely lucrative —-high profit margins are the rule.
Join SIPA June 6-8, 2010 for the 34th Annual International Conference
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See available session handouts and presentation slides here. |
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