Upcoming Events

SIPA/Mequoda Webinar: iPad and iPhone Apps for Publishers

August 24, 2010

2010 Fall Publishers Conference

September 22, 2010

SIPA's 27th Annual Marketing Conference

November 10, 2010

Sending publications electronically

How do you send your publications electronically to subscribers?

	As a pdf attachment to an email
	As an email with a link to your Website
	Directly in the body of the email
	Other

Recent Polls

SIPAlert Daily, Vol. 1, Issue 45

July 29, 2010

The Hear and Now
An article about something going on as we speak.

Build It Well and They Will Come
Says Amazon CEO Jeff Bezos

The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff Bezos, CEO of Amazon.com

In a week when PBS’s Charlie Rose Show had such entertaining guests as actors Steve Carell and Paul Rudd and baseball writer Roger Angell, a little serious banter sounded good last night in the form of Jeff Bezos.

SIPAlert Daily, Vol. 1, Issue 42

July 26, 2010

The Road Taken
An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead.

Dave Garrett, president and CEO, gantthead.com

SIPA: What was your first job out of college and how did you get into this business?
GARRETT: I was an Allstate Agent for about a year but didn't really have the hands for it. Then I managed debt collectors for the next year but didn't have enough tattoos or body piercings for that. Neither of them was really a career for me, but I learneda lot in each about what motivates people—both positively and negatively. Obviously, sales is critical in publishing. Unfortunately, sometimes debt collection is as well.
I got into this business before I realized what it was...

SIPAlert Daily, Vol. 1, Issue 43

July 27, 2010

Site-Seeing
Touring websites for valuable information

The Search Is ‘On’ for
SIPAlert Daily Articles

Good news: SIPAlert Daily articles are now searchable on the SIPA Website. To commemorate the occasion, here are some popular clips of information from the past three months.

From the very first Road Taken member profile, the two most important concepts for Melcrum’s Robin Crumby:
First, keep it simple: Information businesses get complicated very quickly, so stick to the formats that work best. Second, squeeze the lemon: It is always tempting to diversify into other topic areas, but focusing on your core market yields the best returns.

SIPAlert Daily, Vol. 1, Issue 44

July 28, 2010

Meeting of the Minds
An article about sessions or speakers for an upcoming SIPA conference.

A Summer of Content: Bailey Counts
The Ways to Create New Web Posts

Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice on Intuit (TurboTax)—where they drew about 700 entries to post online. Because when it comes to talking about marketing, analytics, and in this case, building content, Bailey has always drawn very high marks from SIPA Conference-goers.

“Intuit has been very inventive to give people tools to create content,” Bailey, president of SiteLogic, said at a session at last month’s SIPA 2010 Conference. “Now they have hundreds of videos of people talking about how great TurboTax is. Last year they did another successful competition around comedy routines.”

SIPAlert Daily, Vol. 1, Issue 41

SIPA’s 10 For ’10
An ongoing series of valuable lists for 2010.

A Handout by Any Other Name
Might Just Be a Little Sweeter

Perhaps conference handouts have an image problem; they should be in incredible demand.

It probably has to do with that first definition of handout in the dictionary: “Food, clothing or money donated to a beggar or destitute person.” No thanks. But the handouts from last month’s SIPA 2010 Conference—available on the member part of the SIPA Website or by ordering the Conference sessions—contain an amazing amount of information (that I sample for you below).

SIPAlert Daily, Vol. 1, Issue 40

Report Card
A preview of one of SIPA's new Management Reports.

Content Is King, lynda.com Queen,
And Marketing Lessons Abound

Jose Mallabo, director, international corporate communications for LinkedIn, began a recent interview with the now-common phrase, “Content is everything.” He went on to say that LinkedIn provides “the best platform for professional networking and career advancement.”

In SIPA’s latest management report, Building Subscription Websites That Sell: A Marketing Perspective, - funded by the Specialized Information Publishers Foundation - there’s this quote: “…the more successful subscription websites have carved out a very narrow niche for themselves and present exclusive, quality content that their customers can’t find elsewhere.”

Apps for a New Age

Webinar Preview
Giving you knowledge and perspectives to help focus on an upcoming Webinar.

No Dancing Around This One:
Apps and Taps Are Here to Stay

The word “tap” has a lot of meanings, some happy—tap dancing, tap syrup from a tree, a beer tap—some very serious—the song Taps, wiretap—and some quite funny as in the film This Is Spinal Tap.

All that might pale in comaprison with its latest primary usage. Check out this description from the new Popular Science app for the iPad from Apple:

Specialized Information Publishers Association helps you launch successful publications - and build a business worth millions

Dear Colleague:

Are you thinking of starting an electronic or print publication-newsletter, online advisory, looseleaf service, directory or interactive database? Or maybe you already have a publication, and you're ready to catapult your operation to new heights.

In any case, I assume you aspire to success . . . and significant wealth.

I'm glad you found SIPA —-the Specialized Information Publishers Association —-and I hope you'll join us.

For 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises.

Over the years, I've come to know hundreds of SIPA publishers personally. A large number have sold their businesses at a tremendous profit and are now retired in luxury. Our established members continue to manage their publishing companies energetically and prosperously. Even most of our newest members display astounding inventiveness and are experiencing rapid growth.

This much I'll tell you: Specialized-information publishing is an exciting business. And it can be extremely lucrative —-high profit margins are the rule.

SIPA Gives Back, June 5, 2010

SIPA Gives Back

On Saturday, June 5, 2010 a group of SIPA 2010 attendees, representing areas across the United States and the U.K., helped assemble food for distribution to local homeless shelters at the Capital Area Food Bank in Washington, D.C. It was a rewarding a fun experience for everyone who attended.