0  ItemsView Cart

Sending publications electronically

How do you send your publications electronically to subscribers?
Recent Polls

Product mix, customer diversity, staff resources help Foster to grow

March 2, 2010

David Foster, owner and CEO of Business Valuation Resources in Portland, OR—“a cool little company” of 25 employees that works with the 4,600 or so certified business appraisers—wants to help you reduce your risk and still make money. Foster, who will serve as one of the lead track chairs at Profit Abilities: the 34th Annual SIPA Conference, June 6-8, in Washington, D.C., spoke about risk and new launches as a keynote speaker at the November Marketing Conference. more

Try These 10 Time-tested Renewal Remedies

March 1, 2010
As a renewals specialist and co-presenter of a renewals workshop at the November SIPA conference, I'm always on the lookout for strategies that are working. Of the publishers and marketers I spoke to, many report they're relying on classic techniques for retaining subscribers. I agree with their approach. These methods have stood the test of time for a reason.  more

SEO is a day-to-day undertaking

November 4, 2009

Search engine optimization, or SEO, has been around almost as long as the Internet, but specialized information publishers, particularly those who come from a print background, often have not been able to take advantage of the constantly changing nature of this vital part of online marketing. More

Learn the elements of good conversion rates

April 3, 2009

A working knowledge of mathematics has always been key to direct-marketing success - knowing how to calculate response rates, ROI, campaign half-lives and other key metrics is vital to using information from marketing campaigns to make decisions about continuing efforts.

But ... algebra?

Specialized Information Publishers Association helps you launch successful publications - and build a business worth millions

Dear Colleague:

Are you thinking of starting an electronic or print publication-newsletter, online advisory, looseleaf service, directory or interactive database? Or maybe you already have a publication, and you're ready to catapult your operation to new heights.

In any case, I assume you aspire to success . . . and significant wealth.

I'm glad you found SIPA —-the Specialized Information Publishers Association —-and I hope you'll join us.

For 30 years, SIPA has helped thousands of people with entrepreneurial spark succeed —-by helping them build extraordinarily profitable publishing enterprises.

Over the years, I've come to know hundreds of SIPA publishers personally. A large number have sold their businesses at a tremendous profit and are now retired in luxury. Our established members continue to manage their publishing companies energetically and prosperously. Even most of our newest members display astounding inventiveness and are experiencing rapid growth.

This much I'll tell you: Specialized-information publishing is an exciting business. And it can be extremely lucrative —-high profit margins are the rule.

Read more.

SIPAlert Newsletter

Free subscription to SIPAlert Newsletter

Sign up here for your FREE weekly source of tips and news for publishers in the newsletter and other specialized-information industry.


SIPA 26th Annual Marketing Conference audio files are available from our recording company, comHAUS.

Listen to all the great information from this year's event.  Learn more!

 

See available session handouts and presentation slides here.

Featured Products

Web Analytics: An Hour a Day

Reviews (0)
Price: $25.00
Learn Web analytics the right way with this unique, thoroughly modern guide to today's Web analytics challenges