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David Foster, owner and CEO of Business Valuation Resources in Portland, OR—“a cool little company” of 25 employees that works with the 4,600 or so certified business appraisers—wants to help you reduce your risk and still make money. Foster, who will serve as one of the lead track chairs at Profit Abilities: the 34th Annual SIPA Conference, June 6-8, in Washington, D.C., spoke about risk and new launches as a keynote speaker at the November Marketing Conference. more

As a renewals specialist and co-presenter of a renewals workshop at the November SIPA conference, I'm always on the lookout for strategies that are working. Of the publishers and marketers I spoke to, many report they're relying on classic techniques for retaining subscribers. I agree with their approach. These methods have stood the test of time for a reason.  more

Search engine optimization, or SEO, has been around almost as long as the Internet, but specialized information publishers, particularly those who come from a print background, often have not been able to take advantage of the constantly changing nature of this vital part of online marketing. More

A working knowledge of mathematics has always been key to direct-marketing success - knowing how to calculate response rates, ROI, campaign half-lives and other key metrics is vital to using information from marketing campaigns to make decisions about continuing efforts.

But ... algebra?