SIPA's 27th Annual Marketing Conference

SIPA's 27th Annual Marketing Conference
Early Bird Expires Oct. 8, 2010
Don't miss an opportunity to save $100!

Nov. 10 - 12, 2010
Ritz-Carlton, South Beach, FL

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Join SIPA in Miami where the publishing industry’s top publishers and marketers will gather to share best practices, develop winning strategies, and network with their peers.

You’ll learn:

• How best to exploit web traffic and improve online profits

• The latest tactics to leverage email and search engine marketing

• How to successfully integrate social media into your marketing mix

• What’s working NOW in direct mail and renewals

• Creative strategies to deploy resources and cover every marketing base

PLUS: You’ll get your toughest marketing questions answered during 10 Topical Roundtables and our new Interactive IdeaSlam!

What is the IdeaSlam?

It 's a highly interactive, collaborative and competitive session, where you will break into small teams to brainstorm solutions to real-world marketing problems as submitted by SIPA members prior to the meeting.  The idea is that 200 brains are better than one. Each team will present their unique solution and compete for fabulous prizes!  You’ll gain unique insight and maybe even tackle a few problems of your own during this fast and furious general session! 

Have a problem you’d like tackled at the IdeaSlam? Send it to us with as much background material as you can and it may end up being one of the problems we solve.

Check out the full agenda here.

Register by Oct. 8, 2010 to Save $100

If you answer “yes” to any of these questions, you need to be in Miami this November. Do you need to fully understand your response rates? Do you want to increase your renewal rates? Do you need help balancing your marketing channels? and a bonus questions: Do you want to become a better marketer?

Agenda Highlights:

• Benchmark your response rates - what percentage is the "new" average and what's truly stellar?
  
  
• Top 30 social media marketing strategies - proven tactics to make social media work for you 
  
  
• Get into the ad sales game - sell side pro delivers the "101
  
  
• Successfully integrate (once and for all!) social media into your marketing mix
  
  
• Renewals, renewals, renewals - boost response with small tweaks and sweeping changes  
  
  
• Perfecting your "marketorial" - interactive session promises you will hit the right pitch 
  
  
• Master the SEO strategy that works best for your organization - set your top 10 monthly priorities 
  
  
• Balancing the IT/Marketing relationship - 10 essentials for marketing to know about info tech 
  

See you in Miami in Nov. 2010!

Early Bird Registration Now Available
Register Today and Save $100

Check out the full agenda here.

And if that's not enough, don't forget to sign up for the Marketing Directors Roundtable:

At this ever popular half-day meeting, you will learn how your peers are cutting through the clutter in this multi-channel, multi-media, short attention span world. This fast-moving, attendee-directed session will give you the chance to ask questions, get opinions and learn what is working and what is not in specialized information marketing. Strategies for making email promos, landing pages, pay-per-click, social media and traditional marketing more successful will be shared openly. Many past attendees have told us this session alone packed enough value to pay for the entire conference!

Hotel Information:

Ritz Carlton, South Beach
One Lincoln Road, Miami Beach, FL 33139
USA Phone: (786) 276-4000 Fax: (786) 276-4100

SIPA rates are $179.00 per night.

Last year we sold out fast, book your room now to guarantee this unbelievable rate!