SIPA April Poll

Still Using Direct Mail?

How does Direct Mail rate in your overall marketing mix compared with one year ago?

Increased by 50% or more  [4 votes] (10%)
 

Increased 25% to 49%

 [1 vote] (3%)
 

Increased by 1% to 24%

 [2 votes] (5%)
 
About the same  [12 votes] (31%)
 

Decreased by 1% to 24%

 [10 votes] (26%)
 
Decreased by 25% to 49%  [2 votes] (5%)
 
Decreased by 50% or more  [1 vote] (3%)
 
No longer using direct mail  [7 votes] (18%)
 

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