Wednesday 27 January 2010, 09.00 - 17.00
Specialised Information Marketing Black Belt
For the first time, SIPA
Thinking through marketing: what it means to be a ‘senior’ marketing professional
- Key habits of mind of a senior marketer
- What makes a marketing idea a good and effective one?
- How much innovation is appropriate in a digital marketing environment?
- Improvement:
working out where your work can have the maximum impact
- Working across product portfolios
- Integrating multiple channels
- Managing and motivating marketing staff
The big issues
-
Diminishing ROIs: economic cycle or structural reality? Working intelligently with lower returns
- Email: measuring profits and channel fatigue
- Marketing and sales: challenges in working together
- Testing and creativity in a digital environment
Turning results into action
- How to analyse data effectively and time-efficiently
- Diagnostics: working out what’s going on; using incomplete information
- Using and creating reports to support decision-making
- Thinking creatively about your strategy; developing a vision
- Communicating
effectively with non-marketers and senior management
This session is about being effective in getting senior management buy-in to get things done. It will include exercises and tools to support developing a clear plan and communicating that thinking
You’ll also have the opportunity to discuss and get support on the current business issues affecting your work.
The training will be held at Incisive Media, Haymarket House, 28-29 Haymarket, London SW1. The price for SIPA members is £347 + VAT; non-members at £447 + VAT (but priority will be given to members).
For more information or to book your places, contact Karen Hindle at uksipa@btconnect.com.
