14-16 April 2010SIPA Munich 2010 - Specialized |
This is an intensive 1½-day conference that will feature lectures, panels, round tables and break-out sessions. You will hear from experts from all over Europe, and have opportunities to speak with your peers from around the globe at networking meals and events.
Key issues that will be addressed include:
- Product transition from print to online
- Marketing transition - from print to digital marketing
- Crossmedia strategies
- Country cases / successful business models
Click here to see the full programme.
Monday 19 April 2010, 09.30 - 13.00
Website Conversion Secrets from the Experts
Novotel London Tower Bridge, Pepys Street, London EC3
You've built your publishing websites, filled them with great content and optimised them. Your sites rank well for your niche keywords and you're getting the right people to visit, but there's still something wrong. Your traffic is just not converting as well as you hoped.
Whatever your key objectives - getting readers to sign up for email newsletters, generating leads for your sales teams or direct e-commerce sales - marketers and publishers know that it is often the very simple, small changes that make all the difference.
Minor tweaks that you make to landing pages and sign-up forms can radically transform your results, but there are a thousand things you could test and specialist publishers are often working with small groups of customers. So, what can we do?
The simple answer is to CHEAT.
On 19 April SIPA will be gathering some of the foremost website conversion experts to give you the benefit of their years of testing - so you don't have to. The aim of this practical and interactive half-day session is to give you a series of tips to take away and apply. Among the topics to be covered will be:
- The psychology of web visitors - what language, colours and design make visitors more likely to register or spend?
- Landing page optimisation - a B2B site in the US recently found that putting a video on their landing page led to a 300% increase in conversions. What can you be doing (and testing) to improve results?
- Reducing bounce rates - delivering the content a visitor expects to receive and techniques for starting a process of engagement
- Testing - what to test, how and how often
- Turning data into action - never get past the opening pages on your analytics reports? Overwhelmed with data? We'll show you the key figures you need to be measuring and what to do with the data you collect
- What next? - fantastic, your visitor has done what you wanted them to do. What next? Techniques to up-sell and cross-sell
- Site clinic - if you have sites that you want our experts to look at and give advice on, there will be a chance to submit them in advance for some free consultancy.
Rory Brown, SIPA Board member will be the day's chair, joined by a group of some of today's foremost web analysts and experts.
Price for SIPA members: £147 + VAT; non-members £247 + VAT. Price includes lunch and the chance to network with your peers.
To book your place, email uksipa@btconnect.com
Thursday 6 May 2010, Central London
Practical Copywriting Masterclass
Run by Andy Maslen of Sunfish, this full day of intensive training will give you enough tips, tricks and techniques to explode the results you get from your copy.
On the day, you'll find out how to:
1. Focus on your reader so they do what you want.
2. Create powerful plans that save you time and effort.
3. Write compelling headlines that make people want to read on.
4. Grab - and hold - your reader's attention from start to finish.
5. Use insider tricks to create reader rapport.
6. Use punctuation power to tune up your copy.
7. Avoid common mistakes that torpedo your sales pitch.
8. Edit and check your work so it's error-free.
9. Get better results from every piece of copy you write.
The day is split pretty evenly between interactive learning sessions and practical exercises. We end with a competitive team game where you put all your new skills into effect. With attendance limited to just 12 people you can be sure you'll have all your questions answered.
You'll also have the chance to get some one-to-one feedback on a piece of your own copywriting. Just send us a sample with your booking, and we'll tell you what you're doing well and what you could improve.
SIPA members: £295 + VAT, non-members £395 + VAT
12-13 July 2010
SIPA UK 16th Annual Congress and Exhibition
Radisson Blu Portman Hotel, London W1
This year's conference runs over two days, with Monday 12th given over to discussion forums and Tuesday 13th, the main conference and exhibition.
Monday 12 July, 09.30 - 13.00
A half-day discussion forum for senior marketers - you shape the agenda and determine what you want to discuss.
Monday 12 July, 14.00 - 17.00
A discussion forum aimed at publishers and business owners - the ideal place to pick up top tips, share experiences and network
with others.
Tuesday 13 July, 09.00 - 17.00
SIPA UK's 16th Annual Conference and Exhibition
Chaired by Louise White of Incisive Media, incoming SIPA UK Chair for 2010/11, the day will feature keynote speeches from top industry figures. You'll have the opportunity to attend two practical round table discussions on topics of your choice, ranging from e-marketing, search, paywalls and social media to subscription retention, NPD and site licences.
The afternoon is split into three breakout sessions, on marketing, content and publishing issues, and a panel discussion will sum up the key points raised during the day.
Time for a refreshing drink from the complimentary bar, and then join us for the evening presentation of the 4th Annual SIPA
UK Awards. Find out which publishers are making waves this year - could it be you?
Exhibition and sponsors - you'll also have the chance to browse an exhibition of relevant products and services
from a range of affiliated companies and industry suppliers.
More information will be coming very soon, so bookmark this page...
For more information or to book your places, contact Karen Hindle at uksipa@btconnect.com.