SIPA UK Awards 2010 - The Winners

SIPA UK’s 4th annual industry awards for publishing excellence were presented at a reception after the SIPA UK conference on 13 July.

The winners were presented with their awards by the host for the evening, Jonathan Feroze of Business Monitor International. SIPA would like to thank
Velo, who sponsored the awards reception.

Thanks to our select team of judges, who were:

Charles Arthur, Alliance Media
Caroline Frost, Informa Business Information
Martin Hill, Informa Telecoms & Media
Sara Howers, Dow Jones
Greg Kilminster, Complinet
Santa Marku, BSI
Victoria Mellor, Melcrum Publishing
Vicky Priest, Emap
Paul Smith, Ctrl-Shift
Nicola Tillin, Incisive Media

Awards were presented in the following seven categories:

• Marketing Team of the Year
• Marketing Campaign of the Year
• Sales Team of the Year
• Best New Launch of the Year (product, online or event)
• Best Use of Social Networks (monetisation and/or lead generation)
• Best Use of Audio/Video
• Product of the Year

THE WINNERS

Marketing Team of the Year
The winner of Marketing Team of the Year, for the second year running, was Incisive Media's Audience Development team. The judges said:

• A  team with a clear understanding of their objectives
• Sensitive to other internal department issues
• Showed a good mixture of process, content and channel use
• Achieved good cost savings, plus an increase in page views despite lockdown, due to their targeting of in-depth and high value content
• Centralisation and cleaning of data, and close monitoring of usage to alleviate fatigure and protect a valuable resource, also resulted in data purchase savings

 

Rebecca Wilson (right) accepts Incisive Media's award from sponsor Lynn Ryan, Pitney Bowes International Mail Services

Marketing Campaign of the Year
The Marketing Campaign award was won this year by Emap Inform, for Broadcast's The Commissioning Index launch campaign. The judges were impressed with the following aspects of the entry:

• The deep audience engagement achieved through face to face and social media channels, resulting in powerful word of mouth
• The way the team constantly refined and tweaked their approach using feedback from their audience, resulting in an improved service for customers
• All in all, the campaign achieved impressive results in a short timeframe and turned around a title that was struggling
• Highly creative - well done!

Vicky Priest accepts Emap Inform's award from sponsor Dave Littlechild, Adestra

Why did they win? - download the winning entry here

Highly Commended: The judges also praised the entry from Informa Business Information, for clinica.co.uk, citing it as a "well-laid out and highly professional piece of marketing that achieved the goals the team set out to achieve."

Runner-up: Incisive Media for Legal Week.

Sales Team of the Year
This year's Sales Team award went to Incisive Media, for their Private Equity Insight Team.  The judges said:

• The winning team generated superb sales results - up 16% on budgeted revenue in a very tough market
• Not only that, they improved their renewal yields
• Development and retention are prioritised, and there is a sharp focus on customer services, with training offered to clients from the sales team itself
• Their inclusion of several excellent testimonials from blue-chip clients bears solid witness to the team's professionalism, dedication and success

Nicola Tillin receives the Best Sales Team award from Awards Host, Jonathan Feroze of Business Monitor International

Why did they win? - download the winning entry here

HIghly Commended: IOP Publishing's entry for the B2B Advertising Sales Team was highly commended by the judges, who said they "reacted positively and creatively in the face of severe cutbacks in budgets which impacted both display and recruitment advertising."

Runner-up: Business Monitor International, the BMI Sales Team.

Best New Launch of the Year
A worthy winner of the Best New Launch category was iGaming Business (Electric Word plc), for the iGaming Super Show. The judges were impressed with the following aspects of this entry:

• Impressive execution: they took on a difficult task in combining two different customer groups under one roof for the event
• Great team work and dedication, and good market understanding
• They were prepared to take a risk in a difficult market - they decided to move the event to Prague, and this paid off
• Achieved excellent customer feedback, and hit the financial targets set                                                

Alex Pratt (left) displays the iGaming Business award

Why did they win? - download the winning entry here

Runner-up: Optimus Education for the PLTS Conference

Best Use of Social Networks
Best Use of Social Networks was a new category this year. It was won by MyChild (Electric Word plc), and the judges said:

• There was a clear winner in this category. Electric Word shared a broad and segmented approach, both innovative and engaging, to social networking
• The judges particularly liked the creative use of verticals, to drive people to register interest across these channels
• The deep usage of user-generated content - reviews, tips and advice - helped them to achieve impressive levels of posts, and this is further evidenced by increased online banner avertising

 

Mark Edwards of MyChild collects the award on behalf of his team

Why did they win? download the winning entry here

Best Use of Audio/Video
This award saw our first winner from outside the UK - VNR, Verlag für die Deutsche Wirtschaft AG, for their VNR.de Advent Calendar campaign.

Background: The campaign involved launching an advent calendar campaign which included a video contest, and customers were encouraged to submit a short video containing advice or a story on 'time' - saving time, managing time, Christmas time etc. The best 24 videos were selected by a jury and published in a daily email advent calendar.

The judges said:

• The winning entry demonstrated effectiveness in soliciting video entries from customers. This encouraged a creative competition of very high standards
• Not only was it a creative idea - well-executed - but the metrics show it was a profitable campaign, generating nearly 15,000 Euros at a healthy ROI.
• The winning video became one of the top 40 most-watched on YouTube Germany

Dr Harald Feldkamp of VNR collects the Best Audio/Video award

Why did they win? - download the winning entry here

Product of the Year
This was the most heavily entered category, and competition was strong. The winner was Euromoney Institutional Investor, with Trade Finance Magazine. The judges said:

• This entry impressed on all levels - from improved revenues, margins and yields, to easy and intuitive navigation, to content that was consistent, easy to read and well laid out
• The combination of multi-media channels and user interaction was consistent with the judging criteria, and it should also be noted that the entry itself was of the highest quality - addressing all the relevant areas required to win this award
• A stand-out entry and well-deserving winner

Rob Jay of Euromoney (left) with Jonathan Feroze

Why did they win? - download the winning entry here

Runners-up:
Informa Business Information - Scripnews.com
Electric Word plc - MyChild.com
Informa Business Information - Lloyds Loading List

SIPA UK's 5th Annual Awards will take place next year at the same time - so start thinking about your entry now!