Thursday 14 October 2010, 09.30-13.00
New Product Development - Round Table Discussion Forum
Central London - venue tbc
As many of us emerge from a period
focused on managing the effects of the downturn, now's a great time to get back to launching products again.
In this SIPA UK round table discussion,
Victoria Mellor, CEO of Melcrum Publishing will share NPD strategies and ideas that will help you and your
team get back on the growth track.
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Strategies for going up the value
chain - what are specialist information providers best placed to offer their customers?
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What do our customers want in this
cost conscious world?
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What formats are working and why?
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Where do the best ideas come from,
and how do you test them out?
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Using social media tools - LinkedIn,
Twitter, etc. to support your new product development activities
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The role of sales and marketing in
the new product development process
At the recent SIPA UK conference the
round table discussions were the most popular feature. So take this opportunity to talk with your peers, and share your ideas
and experiences - and take home a collection of workable top tips for your business.
Email uksipa@btconnect.com to book your place.
SIPA members: £149 + VAT, non-members
£249 + VAT.
There will be a maximum of 20 delegates to ensure that everyone has the chance to participate - so book now.
Tuesday 23 November 2010
SIPA UK 4th Annual E-Marketing Conference
Central London, venue tbc
More information to follow shortly... watch this space...!
For more information or to book your places, contact Karen Hindle at uksipa@btconnect.com.