Making research available about and for

the specialized information publishing industry

SIPF considers creating and distributing research about our industry to be one of its primary goals. For over 20 years, the Foundation has sponsored research related to organizational financial benchmarks, as well as a bi-annual industry salary study.

Today, we're also partnering with trade groups. colleges and universities, and publishers to provide SIPA members with access to critical benchmark and research studies.

To learn more about the studies sponsored by SIPF, click on the links below:

2009 Email Marketing Benchmark Guide

Learn how to improve your organization's Email performance, impact, and relationship building efforts. This valuable, 328-page report shows you how to improve your email results through enhanced deliverability, smarter testing and eye-opening insights into email recipient behavior.  Use the extensive data to compare your open rates, click thrus, and response rates to what others are experiencing.  Plus there's information on international email, eye-tracking study results, case studies and more. Over 200 charts, 60+ tables and images, and eight eye-tracking heat maps offer practical techniques and real-world research to help you elevate the results of your Email campaigns. The Guide — published by MarketingSherpa — normally sells for $397. Through a research grant, SIPF has made it possible for all SIPA members to access the full contents of this guide through their member passwords. 

2009 Paid Content Study/Specialized Information Industry Study

The 2009 Paid Content study is the result of collaboration between SIPF and MarketingSherpa. The study reports on current and expected future practices for companies marketing digital and offline products and services. Included are comparisons between companies with digital vs. offline sales in such areas as impact of the economy, competition and subscriber retention. This 38-page downloadable report is made available at no cost through a SIPF research grant.

 

2008 Annual Survey of Journalism and Mass Communication Graduates

This study monitors — in the year after graduation — the employment rates and salaries of graduates in journalism and mass communication programs in the United States. The survey also tracks the curricular activities of those graduates while in college, examines their job-seeking strategies, and provides measurements of the professional attitudes and behaviors of these graduates upon completion of their college studies. The study is directed by Dr. Lee B. Becker, and is published by the James M. Cox Jr. Center for International Mass Communication Training and Research, University of Georgia, Grady College of Journalism & Mass Communication. The SIPF is a supporting sponsor of this research.

2007 Annual Survey of Journalism and Mass Communication Graduates

This study monitors — in the year after graduation — the employment rates and salaries of graduates in journalism and mass communication programs in the United States. The survey also tracks the curricular activities of those graduates while in college, examines their job-seeking strategies, and provides measurements of the professional attitudes and behaviors of these graduates upon completion of their college studies. The study is directed by Dr. Lee B. Becker, and is published by the James M. Cox Jr. Center for International Mass Communication Training and Research, University of Georgia, Grady College of Journalism & Mass Communication. The SIPF is a supporting sponsor of this research.

2009 Specialized Information Industry Survey of Compensation and Benefits

Results to be released December 2009. 

This study, being conducted in partnership with the University of Georgia, will provide an analysis of current compensation and benefits practices.